'Contributions of Biometrics to Advertising Research'

‘Contributions of Biometrics to Advertising Research’

Glenna Read, Rob Potter, and Steve Bellman will serve as guest editors for a special issue, 'Contributions of Biometrics to Advertising Research', in Journal of Advertising. This special issue will highlight manuscripts addressing the contributions of biometrics to our understanding of advertising, both those that focus on results and theory-building (i.e., “what have we learned?”) and ones exploring the methods themselves (i.e., “what could we do?”).

Glenna Read

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