Consumer Experience Transformed by AI
Consumer Experience Transformed by AI
Jooyoung Kim (2024), “Consumer Experience Transformed by AI,” in AI-Driven Transformation of Advertising and PR: From Planning to Ethics. ePress
Abstract: From the perspective that AI is not just a technological innovation but a force fundamentally reshaping the relationship between consumers and companies, this chapter explores how AI impacts not only the advertising and marketing industries but also consumers’ everyday lives. It further discusses how companies can leverage AI to develop more efficient and effective marketing communication strategies.
Related Research
-
The Emory Ideas FestivalMoni Basu led a panel discussion on the importance of local news at The Emory Ideas Festival, October 18.
-
Artificial Intelligence SessionJooyoung Kim, Session Chair, Artificial Intelligence Session, Fall Conference of the Korean Association of Advertising and Public Relations, Seoul, November 15, 2025.