Computer-tailored Intervention Increases Colorectal Cancer Screening Among Low-Income African Americans in Primary Care: Results of a Randomized Trial
Abstract: Background: African Americans have the highest colorectal cancer (CRC) incidence and mortality rates of any racial/ethnic group and screening rates remain well below the National Colorectal Cancer rountable screening goal of 80%.
Purpose: This randomized trial compared the efficacy of two clinic-based interventions for increasing CRC screening among African American primary care patients.
Conclusions: The computer-tailored intervention was more effective than a non-tailored brochure for increasing completion of SBT and either screening test. Over 26% of participants were screened with either test at 6 months. Computer-tailored interventions can significantly improve CRC screening rates in low-income African Americans, but the impact of a one-time intervention to promote colonoscopy is limited.
Beyond Fear Appeals: The Role of Hope in Improving Effectiveness of Health Messages.” Paper accepted for poster by Communicating Science, Health, Environment, and Risk Division
Abstract: One of the understudied areas in health communication research is hope. This study examines the effect of efficacy-inducing information on hope and subsequent attitudinal health behaviors. A total of five hundred fifty-three adults in the United States read health promotion social media posts designed to induce perceived self-efficacy (vs. non-efficacy-inducing health information) in fear-appeal […]
Bartosz WojdynskiYoungji SeoJeongHyun (Janice) Lee
Effective Health Risk Communications: Lessons Learned about COVID-19 Pandemic through the Lens of Practitioners
Abstract: The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding the challenges and nuances. Insights gained from interviewing practitioners (projected, n=40) from different sectors with diverse professional backgrounds will help advance the contingency theory’s application […]