Dr. Jeff Springston

Director, Master of Fine Arts Programs, Professor, Advertising & Public Relations
Headshot of Jeff Springston.
Office: Journalism Bldg, Room 201-B

Dr. Springston teaches public relations, media and health, and research methods. Research foci include health and risk communications.

View Curriculum Vitae


Ph.D., Organizational Communication, The Ohio State University

M.A., Organizational Communication, California State University

B.A., Communication, Colorado State University

Research Interests and Activities

Dr. Springston's research interests are public relations, health promotion, and emerging communication technologies. His work is published in a variety of leading journals and scholarly publications, including the Journal of Applied Communication Research, Cancer Detection and Prevention, Journal of the Health and Human Services Administration, Handbook of Health Communication, Handbook of Public Relations, Health Communication, Journal of Public Relations Research, International Journal of Behavioral Medicine, International Journal of Intercultural Research, Journalism and Mass Communication Quarterly, Public Relations Review, Journal of Psychosocial Oncology, and Small Group Research.

Teaching Specialties

Public relations management, public relations research, and public relations campaigns. Dr. Springston is a member of the UGA Graduate Faculty.


Dr. Springston is a past chair of the Public Relations Division of the National Communication Association. He was accredited by the Public Relations Society of America in 1995. He was co-founder of the PRFORUM, an international public relations Internet discussion list. Previously he worked in the public relations department of Public Service Company of Colorado, and as news director at KDGO Radio, Durango, Colorado. He has served as a consultant and/or trainer to Clayton County Public Schools, Communico, Dupont, Hancock Memorial Hospital, McDonalds, and Midwest Natural Gas Association. He previously taught at Indiana University.


National Cancer Institute, "Increasing Colorectal and Breast Cancer Screening in Women," 1R01 CA136940-01A2 ($3.3 million), 2010-2015.‬‬‬‬‬‬‬

‪National Cancer Institute, "Promoting Colon Cancer Screening Among African Americans," 1R01 CA115983-01A1 ($2.4 million), 2006-2011.‬‬‬‬‬‬‬

‪Centers for Disease Control and Prevention, “Southeast Center on Communication, Health and Poverty,” P0-1, 58-1353149 ($3.5 million), 2005-2008.‬‬‬‬‬‬‬

‪National Cancer Institute and the National Institute of Nursing Research, “Promoting Breast Cancer Screening via Computer v. Phone,” 1R01 NR008434-01A2 ($3.1 million), 2004-2009.‬‬‬‬‬‬‬

‪Georgia Cancer Coalition. “Cancer Prevention and Intervention Through Community Pharmacists,” ($196,000), 2004-2005.‬‬‬‬‬‬‬

‪National Cancer Institute, “Community Intervention to Increase Mammography Screening,” RO1 CA77736-01 ($1.4 million), 1999-2004.‬‬‬‬‬‬‬

‪Walther Cancer Institute, “Breast Cancer Screening Among Low-Income African American Women: A Tailored Computer-Assisted Instruction Approach,” ($23,000), 1996-1997.‬‬‬‬‬‬‬

‪National Cancer Institute, “Interventions for Breast Cancer Screening Behaviors,” R01-35-6001673 ($1.4 million), 1994-1998.‬‬‬‬‬‬‬

Headshot of Jeff Springston.
Office: Journalism Bldg, Room 201-B