Best Article Award in the Journal of Interactive Advertising
Best Article Award in the Journal of Interactive Advertising
Nate Evans, associate professor of advertising, Jay Lim (MA ’16, Ph.D. ‘21) and Ph.D. student Marilyn Primovic (AB ’18, MA ’18) received runner-up for the Best Article Award in the Journal of Interactive Advertising for their paper “Exploring how disclosure works for listicle-style native advertising: the role of persuasion knowledge, persuasion appropriateness and supplementary disclosure effect of brand social media.”
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