Advertising in the Metaverse: Research Agenda

Related Research

• S. Watson Dunn Memorial Fund Grant

  Jiwon Kim (Ph.D. student), Joowon Lee (M.A. student) and Daniella Greiffo (Ph.D. student) have received the S. Watson Dunn Memorial Fund Grant ($500) at 2026 American Academy of Advertising for their research titled “Competing for a […]
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• Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising

  Hatfield, Haley (former Grady PhD student) & Sun Joo (Grace) Ahn (in press). “Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising,” in Rodgers, S. & Thorson, E. (Eds.), Digital Advertising […]
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