Advertising in the Metaverse: Research Agenda
Advertising in the Metaverse: Research Agenda
Related Research
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Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement AdvertisingWenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]
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Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertisingPfiffelmann, J., Alexander Pfeuffer, Dens, N., Soulez, S. (2023). Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising. Abstract: Recruiters are faced with the […]