Adoption of Generative AI in Communication Practices: Individual and Organizational Implications from the Perspective of Communication Professionals
Adoption of Generative AI in Communication Practices: Individual and Organizational Implications from the Perspective of Communication Professionals
Anne Perera (PhD Student), Juan Meng, and Michael A. Cacciatore, “Adoption of Generative AI in Communication Practices: Individual and Organizational Implications from the Perspective of Communication Professionals,” International Public Relations Research Conference, March 7-9, Orlando, FL.
Abstract: The research explores how the adoption of Generative AI could impact communication professionals. Our survey results showed several important themes, including professionals' interest in Generative AI, self-reported understanding and usage of Generative AI, perception of Generative AI's function, and organizational and individual challenges in adopting Generative AI tools.
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