Native advertising and the future of mass communication
Native advertising and the future of mass communication
Abstract: This article introduces a special issue of American Behavioral Scientist seeks to deepen our understanding and knowledge by examining practices and effects of native advertising and their impact on the broad subdisciplines of communication, among them journalism, public relations, advertising, and social media.
Related Research
-
Humor in Risk CommunicationHye Jin Yoon, “Humor in Risk Communication.” Invited Zoom lecture to the Children’s Environmental Health Research and Translation (CEHRT) network, September 24, 2024.
-
Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT FrameworkYoon, Hye Jin, Yoon-Joo Lee, and Ja Kyung Seo (Ph.D. Student), “Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT Framework.” Paper presented at the Global Fashion […]