Ph.D. Degree Program Archive
Think Before You Share: Beliefs and Emotions that Shaped COVID-19 (Mis)information Vetting and Sharing Intentions among WhatsApp Users in the United Kingdom
Abstract: This study examined how individuals’ emotional and cognitive responses to different shades of truth embedded in health crisis (mis)information (i.e., full falsity vs. partial falsity vs. full truth) might […]
Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19
Abstract: The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these […]
Sexualized Images of Female Influencers in Instagram Advertising: Do They Work?
Abstract: The primary purpose of the current study is to examine the effects of sexualized images of influencers on the effectiveness of advertising regarding both cognitive and motivational processing. Overall, […]
Decoding Demarketing Advertising: The Role of Company Mission Commitment and Credibility on Demarketing Efforts
Abstract: Consumers are increasingly in support of sustainable marketing and demarketing has received attention as a viable strategy in response to this growing sentiment. As only a few studies focused on testing […]
Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement
Abstract: Building favorable destination image and evoking positive feelings toward tourism ads are essential to the success of destination marketing in the competitive tourism business environment. The current study investigated […]
Advertising in the Metaverse: Research Agenda
The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance
Abstract: The primary purpose of the current study is to examine how the presence of two digital ad features—an ad skip option and ad time display, representing behavioral and cognitive control […]
What Drives a Tough Call: Determining the Importance of Contingency Factors and Individual Characteristics in Communication Executives’ Stance Decision-Making through a Conjoint Analysis
Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. […]
First-generation immigrants’ and sojourners’ believability evaluation of disinformation
Abstract: News consumption enhances the contact experience for first-generation immigrants and sojourners in their acculturation to the host culture. Using acculturation theory, this study explores interdisciplinary concepts related to understanding immigrants’ […]
Publicity about Athlete Endorsers Affects Responses to Ads via Motivational Activation
Abstract: This research addresses how positive and negative publicity about athlete endorsers influences motivational mechanisms (appetitive and aversive) underlying cognitive and affective processing and evaluation to ads. Participants viewed an ad […]