Ph.D. Degree Program Archive

Abstract:  This paper examines science communication within a public policy setting from the critical theory of structuralism. Employing Dr. Albert Einstein’s 1939 letter to U.S. President Franklin Delano Roosevelt as […]

Abstract: This article examines the intersection of media and communication technologies and the material body in perpetuating the normative materiality of the healthy individual body. A long-standing, conventional focus in […]

Abstract: The justification for statutory copyright protection seems self-evident. Creators of copyrightable works invest substantial time, skill, and capital into the content they create, and therefore should have some legal […]

Abstract: Drawing on the uses and gratifications framework, a survey of 345 participants was conducted to examine the effect of viewers’ social TV usage on the development of program commitment and network […]

Abstract: Facebook’s “Friends of connection” allows marketers to feature Facebookusers’ reactions (e.g., like) to brand-related contents and forward them to their Friends as advertising. The present study experimentally investigated the […]

Abstract: The current research examines the effect of perceived brand role (partner vs. servant) on consumer’s social distance and mental construal toward the brand. Results show that a partner brand […]

Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health […]