Advertising & Public Relations Archive

Abstract: In June 2012, Canada implemented new pictorial warnings on cigarette packages, along with package inserts with messages to promote response efficacy (i.e., perceived quitting benefits) and self-efficacy (i.e., confidence to […]

Abstract: When organizations face times of crisis or need to communicate risk to stakeholders, ethical dilemmas inevitably emerge. Communication must be quick and accurate, but often the attempt to achieve […]

Abstract: To test and elaborate as necessary the Social-Mediated Crisis Communication (SMCC) model’s key publics classifications (Liu et al., 2012) and to provide practical insight to public identification for crisis […]

Abstract: Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: […]

Abstract: Drawing on the uses and gratifications framework, a survey of 345 participants was conducted to examine the effect of viewers’ social TV usage on the development of program commitment and network […]

Abstract: Based on the Self-Determination Theory, this study examined the effects of rewards on undermining customers’ intrinsic motivation to engage in loyalty programs. Two experiments revealed that participants who received […]

Abstract: Facebook’s “Friends of connection” allows marketers to feature Facebookusers’ reactions (e.g., like) to brand-related contents and forward them to their Friends as advertising. The present study experimentally investigated the […]