Information flow and leadership challenges
Information flow and leadership challenges
Abstract: How to effectively manage information flow continues presenting challenges for public relations practice, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. To echo this emerging global trend and identify effective responsive strategies, this study explores public relations practitioners’ perceptions on the impact of information flow and digital revolution on their practice by using the global survey data collected from five country clusters. ANOVA analyses and hierarchical regression models were used to identify the heterogeneity across clustered groups. Results identified the overall patterns of responsive strategies that have been widely adopted by public relations practitioners globally. Practical implications are discussed.
Related Research
-
Korean Pop Culture Beyond Asia: Race and ReceptionDavid C. Oh & Benjamin M. Han, “Korean Pop Culture Beyond Asia: Race and Reception,” Virtual Book Talk, the Research Center for the Study of Gender, Media, and Sexuality, Department […]
-
Invited online panel presentation, Title: “Digital Communication and Technological Infrastructures: Trust, Virtual Experiences and Digital Well-beingIvanka Pjesivac, Jooyoung Kim, and Sun Joo (Grace) Ahn, Invited online panel presentation, Title: “Digital Communication and Technological Infrastructures: Trust, Virtual Experiences and Digital Well-being”, Vytautas Magnus University, Lithuania, Thursday, March […]