Advertising & Public Relations Archive

Abstract: Depression is now one of the most severe public health threats in China and among Chinese college students. To examine the role of depression news coverage and address barriers […]

Abstract: This study tackles the gap in public relations research on how corporations utilize WeChat, the dominant social media in China, to communicate and interact with publics. Using a content […]

Abstract: This study explores how different strategies used in firms’ Facebook postings increase consumers’ eWOM responses. A computational analysis of Fortune 100 companies’ Facebook postings and their respective comments/likes/shares were […]

Abstract: To explore Taiwanese consumers’ presumed influences of celebrity endorsed advertising, national media consumer panels were carried out to examine how the first-person and third-person perceptions would mediate the impacts of […]

Abstract: Applying uses and gratifications theory (UGT), this study examined users of four social networking sites (SNSs): Facebook, Twitter, Instagram, and Snapchat, and their influence on online bridging and bonding […]

Abstract: Research indicates that parents have a limited understanding of advergames. This study examines the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge for a […]

Abstract: Historically, science communication has been predicated on the assumption that ignorance is the basis of a lack of societal support for various issues in science and technology. This model, known […]

Abstract: Cross-Cultural Journalism offers journalists and other communication professionals the conceptual framework and practical know-how they need to report and communicate effectively about difference. Built on the hands-on reporting style […]