Advertising & Public Relations Archive

Abstract: This study examined the relationship between the number of overall ‘likes’ and friends’ ‘likes’ on Facebook brand pages in influencing consumers’ brand attitude, brand trust, brand involvement, and purchase […]

Abstract: The current Syrian refugee crisis has resulted in millions of Syrians fleeing their homes in search of safety and hope for their families. This flow of refugees and asylum […]

Abstract: Advertisers worldwide are designing advertising with an eye toward viral activity particularly within social networking sites such as Facebook. Yet, little is known about the social processes at play when […]

Abstract: The “Linsanity” phenomenon attracted an increase in attention toward the National Basketball Association (NBA) for a short period of time. Drawing on self-categorization theory to elucidate current literature on team […]

Abstract: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp […]

Event information available at https://www.ftc.gov/news-events/events-calendar/2016/09/putting-disclosures-test

Link to presentation slides: https://ow.ly/exMl304fwoh