Advertising & Public Relations Archive
Important Tweets Matter
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.
Congruity Effects and Moderating Influences in Nutrient-Claimed Food Advertising
Abstract: Guided by self- and functional-congruity theory, this experiment tested a model to determine (1) whether the effects of nutrient-claimed food advertisements are differentially predicted by self- and functional-congruities and (2) […]
What can we do beyond posting calorie counts
Abstract: By using Freeman’s (1984) stakeholder theory as the leading theoretical foundation, this research investigates how millennial consumers responds to corporate sustainability initiatives (CSIs) when making informed diet and healthy eating […]
Emerging sources of scientific information
Abstract: Scientific and technological innovations touch every corner of American life. By informing the economy, health and medicine, national resources and their use, scientific information deeply influences the choices made by […]
How Health Consciousness and Perceived Healthiness of Fast Food Restaurant Brands Influence Reactions to Food Advertising
Abstract: This study examined how consumer health consciousness (high vs. low) and fast food brand type (unhealthy vs. healthy) impact evaluative responses to food advertisements. The findings revealed that consumers exhibited […]
How Cancer Patients Use and Benefit from an Integrated eHealth System
Abstract: Despite the mounting evidence of efficacy of eHealth interventions, their mechanisms of action remain unknown. The current study analyzed patient log data as each patient engaged in an integrated eHealth […]
Does Generational Differences and Emotion Matter to Predictors for Cancer Risk Perception
Abstract: Drawing on the Social Amplification of Risk Framework (SARF), this research investigated whether individual amplification stations (such as emotion, cancer information seeking, family cancer history, and fatalistic belief) and social […]
Perceived Brand Personality through Sports Sponsorship
Abstract: A limited amount of prior research has investigated perceived brand personality in the context of sport sponsorship. Using a two (Sport team performance: Win versus loss) by two (Gender: Male […]
Information flow and leadership challenges
Abstract: How to effectively manage information flow continues presenting challenges for public relations practice, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. To echo this emerging […]
The impact of trust on public relations practitioners’ job satisfaction
Abstract: In this study, we propose and conduct a moderated multiple mediation analysis to depict both direct and indirect effects of trust in organization on public relations practitioners’ job satisfaction. Using […]