Advertising & Public Relations Archive
Fixation Differences in Spatial Visual Perception during Multi-Sensory Stimulation
Abstract: The mood and atmosphere of a service setting are essential factors in the way customers evaluate their shopping experience in a retail store environment. Scholars have shown that background […]
Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy
Abstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect […]
Do Human Values matter for Promoting Brands on Social Media?: How Social Media Users’ Values influence their Engagement with Sharing, Content Creation and Reviews.
Abstract: This study posits that human values can be used to identify and segment audiences for social media‐based valuable brand activities. Three online surveys were conducted with Facebook, Twitter, and […]
A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups: Message Reception and Expression Effects on Patients’ Psychosocial Health Outcomes.
Abstract: Recent studies have devoted attention to the effects of both expression and reception in communication process. However, there remain both theoretical and methodological complexities concerning whether and under what […]
Nah Ray Han (Grady PhD Student) was awarded the 2019-2020 American Academy of Advertising Dissertation Award
Nah Ray Han (Grady PhD Student) was awarded the 2019-2020 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Influence of Digital Crowding and Perceived Privacy on Advertising […]
Communication Challenges during Influenza Pandemics.
Abstract: Influenza pandemics have the potential to cause much illness and death and are thus a major focus of public health planning and preparation. As the influenza pandemic that took […]
Media coverage of anti-government protest movements in the Balkans: Public service media under crossfire.
Abstract: This study examines media coverage of social protests in Montenegro, where the demand for free media was front and center during the 2019 anti-government protests. Relying on the theoretical […]
The maternal health crisis in the U. S.: Communication for survival.
Abstract: Maternal mortality is becoming a “normal” experience in the U.S. as more women die from pregnancy-related complications. Though prevalent in Black women experiences, pregnancy-related complications cut across every race. […]
Adherence to Timely Vaccinations in the United States.
Abstract: To estimate 1) the proportion of children not adhering to the Advisory Committee on Immunization Practices (ACIP) recommended early childhood immunization schedule and 2) associations between schedule adherence, sociodemographic […]
Using Immersive Virtual Reality to Improve the Beliefs and Intentions of Influenza Vaccine Avoidant 18-to-49-Year-Olds: Considerations, Effects, and Lessons Learned.
Abstract: Only one-third of adults 18 to 49 years old in the United States receive a recommended annual influenza vaccination. This study examined whether supplementing vaccine information statements (VIS) with […]