Advertising & Public Relations Archive
Embodied congruence as a framework for understanding user experiences with immersive technologies
Smink, Anne R. (former Grady visiting doctoral student), Hahn, Lindsay (former Grady postdoctoral research associate), Trude, Bryan (Grady doctoral student), & Ahn, Sun Joo (Grace) (2021). Embodied congruence as a framework for understanding user experiences with immersive […]
onfronting whiteness through virtual humans: A systematic review of 20 years of research in prejudice and racial bias using virtual environments
Hatfield, Haley (Grady doctoral student), Ahn, Sun Joo (Grace), Klein, Matthew (Grady doctoral student), & Nowak, K. N. (2021). Confronting whiteness through virtual humans: A systematic review of 20 years of research in prejudice […]
The 2021/2022 Page/Johnson Legacy Scholar Award
Meng, Juan: The 2021/2022 Page/Johnson Legacy Scholar Award for research contributions to the ethics of care in public relations research and practice. Awarded by The Arthur W. Page Center for […]
Seeking Effective Advertising Appeals for Adults Who are Hesitant to COVID-19 Vaccination: The Role of Humor, Social Norm, and Threat Information
Hye Jin Yoon and Jeong-Yeob Han has been awarded the Faculty Seed Grants in the Sciences Program ($9,720) through The Owens Institute for Behavioral Research (OIBR) for their proposed project Abstract: People have been found to […]
Ethics of Care and Servant Leadership
Neill, M. S. (CO-PI) at Baylor University and Meng, Juan (CO-PI) at University of Georgia: $6,000 (funded) (July 1, 2021 to December 31, 2022) Funder/Sponsor: The Arthur W. Page Center […]
Engaging Multicultural Audiences through Inclusive STEM Content on YouTube
PIs: Adam Dylewski (PBS Digital Studios; Project PI); Sara K. Yeo (University of Utah; Co-PI); Michael A. Cacciatore (University of Georgia; Co-PI) Funding Source: National Science Foundation (#DRL-2120006) Total Amount: […]
The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default
Abstract: Journalists serve as deception detectors for voters. Sometimes politicians refute journalists’ assertions. How do voters discern whom to believe? Based on cognitive sequences posited by truth-default theory (TDT), experiments […]
Trusting on a Whim? A Multi-method Inquiry of Cue-based Trust in Online Consumer Product Reviews
Abstract: Online, consumers often cannot develop trust through cumulative experiences with another party but must instead rely on heuristic cues for their trust formation. Drawing on the theoretical construct of […]
Women in Communication: Assessing and Advancing Gender Equality
Abstract: This study addresses the persistent gender discrepancies in the communication profession. By conducting an online survey of 1,046 communication professionals in the U.S. and Canada, this study provides some […]
Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon
Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]