Advertising & Public Relations Archive
Leadership Research Roundtable: Ethics of Care
Neill, M. S., & Meng, J. (July 27, 2021). Leadership Research Roundtable: Ethics of Care, invited and hosted by The Arthur W. Page Center and The Arthur W. Page Society.
AEJMC-Peter Lang Scholarsourcing Book Series Panel
Hopkins, K., Dahmen, N., Russell, Karen M., Meng, Juan, & Neill, M. S. (August 5, 2021). AEJMC-Peter Lang Scholarsourcing Book Series Panel, invited talk at the 2021 annual conference of […]
Barriers to leadership advancement in an age of turbulence: Perspectives from Women in PR in the United States
Abstract This chapter presents the research findings from a national research project on women and leadership in public relations in the United States (Meng & Neill, 2021). Through its 51 […]
Investigating Ecological Legacies in Amazonian Forests
Proposal for “Investigating Ecological Legacies in Amazonian Forests’ submitted to NSF’s HEGS (Human-Environment and Geographical Sciences) Program. Dollar Amount: $ 117, 832 (over three years). Kavoori and Weatherford will be […]
Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon
Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]
Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers
Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]
). Interdependent self-construal and number of Twitter followers: Consumer responses to alcohol industry Corporate Social Responsibility (CSR) campaign on Twitter
Abstract: Twitter has become an important means of communicating alcohol industry CSR campaigns. However, little is known about individual differences in consumer responses to CSR campaigns in the context of […]
The role of institutional environment in building communication professionals’ trust and satisfaction: A moderated multiple mediation analysis.
Abstract As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. […]
Measuring the value of public relations: An international investigation at how communication practitioners view the challenges and suggest solutions
Abstract This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from […]
IEEEVR2020: Exploring the first steps toward standalone virtual conferences
Abstract: The global COVID-19 pandemic forced all large in-person events to pivot to virtual or online platforms. IEEEVR2020 coincided with rising concerns and restrictions on travel and large gatherings, becoming […]