Advertising & Public Relations Archive
Crisis Communication
Abstract: This entry provides an overview of public health crises and public health crisis communication, grounded in crisis communication and literature around emerging infectious disease outbreaks (IDOs). It lays down […]
Leadership excellence in corporate communications: A multi-group test of measurement invariance
Abstract: This study aims at advancing leadership research in corporate communications by introducing a more rigorous statistical approach to test whether communication professionals of different hierarchical reporting levels, years of experience, […]
Women in public relations: Ascribed and avowed leadership identities and expectations
Abstract: Women who aspire to leadership positions in public relations have to develop political astuteness when it comes to addressing ascribed identities and expectations associated with gender and race. Through […]
Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer
Abstract: Scholars have adopted Street’s (2003) ecological model of communication in medical encounters to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model […]
The Effects of User Comment Valence of Facebook Health Messages on Intention to Receive the Flu Vaccine: The Role of Pre-existing Attitude Toward the Flu Vaccine and Psychological Reactance
Abstract: This study examined if and how Facebook user-generated comments about the flu vaccine influenced psychological reactance in conjunction with pre-existing flu vaccine attitude. Psychological reactance was further tested as […]
Hope in the Depths of Despair: Theorizing about Hope in the Fear Appeal Context
Abstract: The present article investigates the antecedent and consequence of hope arousal over the course of processing a fear appeal message by considering constructs and propositions of the extended parallel […]
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type
Abstract: Purpose – Social media have become an increasingly important venue for prosocial campaigns. Competing for the public’s attention in the digital space is an ongoing challenge. This study aims to test the […]
Coping with Outbreaks: Towards an Infectious Disease Threat (IDT) Appraisal Model for Risk Communication
Abstract: Through an online, nationally representative survey (N = 1,164), this study examines how individuals perceive and cope with infectious disease outbreaks. Findings inform risk and crisis communications strategies for […]
2021 Enzaim Best Article Award
Kim, Hanyoung (Grady PhD Candidate and now assistant professor at University of Houston) and Jeong-Yeob Han won 2021 Enzaim Best Article Award (2nd place) from Korea Health Communication Association, in recognition […]
The roles of instrumental support and mentoring in balancing professional and family responsibilities: Perspectives from women in PR in the United States
Abstract: The rise of a professional career presents women in today’s public relations profession an intense challenge in balancing professional and family responsibilities. Therefore, this study investigates female public relations […]