Advertising & Public Relations Archive
Are you JOKING??? Humor in science communication research and practice
Abstract: Scientists have long incorporated humor into their communication, whether it be in informal presentations or peer-reviewed journal articles. Though it seems evident that humor could make stodgy scientific writing […]
Covid-19 Misinformation Spread on Social Media: What, Who and to What Extent?
Itai Himelboim (December, 2021). Covid-19 Misinformation Spread on Social Media: What, Who and to What Extent? Presented at the Bucharest Security Conference Dialogues (via teleconference). Bucharest, Romania.
Measuring the value of public relations: An international investigation of how communication practitioners view the challenge and solutions
Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from […]
Think Before You Share: Beliefs and Emotions that Shaped COVID-19 (Mis)information Vetting and Sharing Intentions among WhatsApp Users in the United Kingdom
Abstract: This study examined how individuals’ emotional and cognitive responses to different shades of truth embedded in health crisis (mis)information (i.e., full falsity vs. partial falsity vs. full truth) might […]
Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19
Abstract: The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these […]
The role of ethical leadership in building influence: Perspectives from female public relations professionals
Abstract: Practices of ethical leadership in public relations can be context-specific and they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on […]
Effective and Ethical Team Management of Sticky Crisis Communication Challenges
Book Description: The purpose of this book is to provide insights into effective and ethical management of “sticky crises” (i.e., industry-wide crisis issues that are complex and challenging, with and […]
Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy
A multi-method study (Study 1: Focus groups; Study 2: Survey; Study 3: Online experiment) will examine user-generated COVID-19 vaccine information in social media-based vlogs to (1) identify eWOM content attributes […]
Sexualized Images of Female Influencers in Instagram Advertising: Do They Work?
Abstract: The primary purpose of the current study is to examine the effects of sexualized images of influencers on the effectiveness of advertising regarding both cognitive and motivational processing. Overall, […]
Decoding Demarketing Advertising: The Role of Company Mission Commitment and Credibility on Demarketing Efforts
Abstract: Consumers are increasingly in support of sustainable marketing and demarketing has received attention as a viable strategy in response to this growing sentiment. As only a few studies focused on testing […]