Advertising & Public Relations Archive

Sequencing of humor and risk information in social media public service announcements on vaccines: the moderating role of vaccination calculation

Ja Kyung Seo (Ph.D. candidate), Hye Jin Yoon, Hanyoung Kim (Ph.D. Alum), Jeong-Yeob Han. (Accepted). “Sequencing of humor and risk information in social media public service announcements on vaccines: the moderating role of vaccination calculation.” Journal of Social […]

The Mediation Effect of Spokesperson Connection and Perceived Correction Quality on Publics’ Communicative Responses

Xuerong Lu (PhD alum) and Yan Jin (2025). “The Mediation Effect of Spokesperson Connection and Perceived Correction Quality on Publics’ Communicative Responses.” Journal of Contingencies and Crisis Management, 33(2), e70048. http://dx.doi.org/10.1111/1468-5973.70048 Abstract: While […]

How Moral Appraisals Function in Sticky Crises: Theorizing within the Triadic Appraisal Framework of Situational Crisis Communication Theory

Rongting Niu (Ph.D Student), Nicholas Eng, Yi Zhao (M.A. student), and Yan Jin (2025). “How Moral Appraisals Function in Sticky Crises: Theorizing within the Triadic Appraisal Framework of Situational Crisis Communication Theory.” Journal […]