Advertising & Public Relations Archive
Holistic Ecosystem for Wellness (HEW) for children with autistic spectrum disorder (ASD)
Sun Joo (Grace) Ahn, Holistic Ecosystem for Wellness (HEW) for children with autistic spectrum disorder (ASD). Invited Keynote Speech, How COVID has Changed Health Communication: A New Path Forward, University of Minnesota, […]
Humor as a Buffer to Negativity in Advertising
Hye Jin Yoon, “Humor as a Buffer to Negativity in Advertising.” Invited lecture at the School of Journalism and Advertising, Southern Illinois University, Carbondale, IL, October 24, 2022.
The impact of crucible experiences in developing public relations’ character and competencies as servant leaders
M.S. Neill & Juan Meng. (2022). The impact of crucible experiences in developing public relations’ character and competencies as servant leaders. Journal of Media Ethics, 37(3), 208-222. https://doi.org/10.1080/23736992.2022.2107526 Abstract: Crucible experiences are essential […]
Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements
P. Pan, M. Bhandari, & Juan Meng.(accepted, 2022). Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements. Health Education Journal, forthcoming, OnlineFirst: https://doi.org/10.1177/00178969221132210 Abstract: This study aimed to […]
Diversifying gender equity in leadership in public relations: The role of mentoring and instrumental support at the organizational level
Meng, J., & Neill, M. S. (accepted, 2022). Diversifying gender equity in leadership in public relations: The role of mentoring and instrumental support at the organizational level. Corporate Communications: An International […]
Agreement between Fitbit and ActiGraph estimates of physical activity in young children
Schmidt, Michael, Stephen Rathbun, Kyle Johnsen, Eric Novotny (Grady Postdoctoral Research Associate), Lindsay Hahn (former Grady Postdoctoral Research Associate) & Sun Joo (Grace) Ahn (in press). Agreement between Fitbit and ActiGraph estimates of physical activity […]
The future of advertising in virtual, augmented, and extended realities
Sun Joo (Grace) Ahn, Jooyoung Kim, & Jaemin Kim (Grady PhD student) (in press). The future of advertising in virtual, augmented, and extended realities. International Journal of Advertising. Abstract: The ever-changing media environment […]
A discourse analysis of the South Korean Embassy’s Facebook page and communicating its role in strategic relationships
Solyee Kim & Maria Len-Ríos (Forthcoming). A discourse analysis of the South Korean Embassy’s Facebook page and communicating its role in strategic relationships. International Journal of Strategic Communication. Abstract: This study explores […]
Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement
J. Pfiffelmann & Alexander Pfeuffer.(Forthcoming). Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement. Journal of Interactive Advertising. Abstract: In response to the challenge of replacing retiring […]
Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic
Tench, R., Meng, J., & Moreno, A. (Eds.). (2023). Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic. London: Routledge. ISBN: 9781032026954. Website: https://www.routledge.com/Strategic-Communication-in-a-Global-Crisis-National-and-International-Responses/Tench-Meng-Moreno/p/book/9781032026954 Abstract: This edited volume […]