Advertising & Public Relations Archive
Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions
Joe Phua, Nathaniel J. Evans, Youngjee Ko (Ph.D. candidate), and Janice Lee (Ph.D. candidate) (Forthcoming) “Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure […]
The differential effects of science humor on three scientific issues: Global warming, artificial intelligence, and microbiomes
Yeo, S. K., Su, L. Y.-F., Michael A. Cacciatore, Zhang, J. S., & McKasy, M. (in press). “The differential effects of science humor on three scientific issues: Global warming, artificial […]
Humor can increase perceived communicator effectiveness regardless of race, gender, and expertise—If you’re funny enough
Yeo, S. K., Becker, A. B., Michael A. Cacciatore, Anderson, A. A., & Patel, K. (in press). “Humor can increase perceived communicator effectiveness regardless of race, gender, and expertise—If you’re […]
Integrating network clustering analysis and computational methods to understand communication with and about brands: opportunities and challenges
Itai Himelboim, Araujo, T., & Maslowska, E. (Accepted). Integrating network clustering analysis and computational methods to understand communication with and about brands: opportunities and challenges. Journal of Advertising. Abstract: Brand-related content […]
Social Network approach to Social Media Influencers on Instagram: The Strength of being a Nano Influencer
Itai Himelboim & Golan, G. (2022). Social Network approach to Social Media Influencers on Instagram: The Strength of being a Nano Influencer. Journal of Interactive Advertising, 23(1), 1-13. Abstract: Emerging literature […]
Special Issue: Leadership, Mentorship and DEI in the Post-Pandemic Public Relations Classroom
Juan Meng & Bardhan, N. (co-editors) (2023). Special Issue: Leadership, Mentorship and DEI in the Post-Pandemic Public Relations Classroom, Journal of Public Relations Education, 8(4), https://journalofpreducation.com/2023/02/23/journal-of-public-relations-education-volume-8-issue-4/
On being human: An investigation of virtual influencers and activism
Haley R. Hatfield (Ph.D. student) & Aarum Youn-Heil (Ph.D. student) (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. *Top Paper Abstract in […]
Religious Leaders for Healthy Family
Joon Choi (Georgia), Jeong-Yeob Han (Georgia), and Jieun Han (KAN-WIN) organized a Workshop on “Religious Leaders for Healthy Family,” for Greater Chicago and Midwestern area Korean faith organizations and community leaders, […]
Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations Issues
Yan Jin and Augustine Pang [Chairs] (2023, May). Panel: “Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations […]
December 2022 PRNEWS Media Relations Summit
Glen Nowak was one of three invited panelists for the December 2022 PRNEWS Media Relations Summit – The State of Media Panel. The panel was the opening session in the […]