READINESS: The Keystone of Crisis Management Architecture

READINESS: The Keystone of Crisis Management Architecture

Yan Jin, W. Timothy Coombs, Yijing Wang, Toni van der Meer, and Brittany Shivers (Ph.D. student). (2025) “READINESS: The Keystone of Crisis Management Architecture.”  Corporate Communication Review, Issue 1.

Abstract: Sticky crises have challenged industry leaders to evaluate existing approaches to crisis management. In a global quest led by the Crisis Communication Think Tank, READINESS has been identified as the keystone for a new architecture for managing issues, risks, conflicts and crises. The new READINESS framework is supported by three pillars: multilevel efficacy, mindset and dynamic process.  It provides an enhanced map for corporate communication leaders to navigate through uncharted waters of emerging and mutating threats, safeguarding business and security and improving policy and governance.

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