Public Relations Archive
Into the Metaverse: State of Art and Research Agenda
Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association). https://euprera.org/what-we-do/webinars/
Gender equality in public relations and communication: A comprehensive study bridging the knowledge between North and South America
Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, […]
The impact of crucibles in developing public relations character and competencies as servant leaders
Abstract: Crucibles are essential in the development of leaders. Crucibles refer to trials and challenges that test and mold the character, values and behavior of leaders. Through in-depth interviews with […]
The role of ethical leadership in building influence
Meng, Juan and Neill, Marlene. (March 15, 2022). The role of ethical leadership in building influence, invited and interviewed by Mark McClennan, APR, Fellow PRSA and to be featured in EthicalVoices: Real Ethics […]
Child immigrant detention: Spokesperson key messages, engineered frames and cultural rules
Abstract: PR professionals engineer acceptability for policy, such as child immigrant detention, through key messages. Agenda building, engineered frames and rules theories guide study of spokesperson attributions from 221 articles […]
Ethical challenges in an evolving digital communication era: Coping resources and ethical trainings in corporate communications
Abstract: This study investigated the ethical challenges facing public relations professionals in today’s digital communication environment. Our research found nearly 60% of surveyed professionals reported that they faced ethical challenges […]
Measuring the value of public relations: An international investigation at how communication practitioners view the challenges and suggest solutions
Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from a […]
The role of ethical leadership in building influence: Perspectives from female public relations professionals
Abstract: Practices of ethical leadership in public relations can be context-specific and they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on […]
Making sense of DEI: The construction of diversity, equity, and inclusion at public relations agencies in the United States
Abstract: This in-depth interview study captures the perspectives of DEI professionals at public relations (PR) agencies and their evolving understanding of diversity, equity, and inclusion (DEI), focusing on the relationship between […]
Ethical challenges of digital communication in public relations: A comparative study of individual, organizational, and national factors in 52 countries
Abstract: Digital communication enables PR professionals to analyze audiences using their personal data, or to distribute messages via paid channels. Although effective, these practices are often assessed critically from an ethical […]