book chapter Archive
Transcultural Subjectivity
Abstract: Written for the theoretical section of this edited book, this chapter maps the conceptual terrain for the concept of “transcultural subjectivity.” It offers new insights into thinking about the […]
What does it mean to practice advertising ethically in today’s new advertising ecosystem?
Abstract: I argue that a constellation of activities–among them: technological innovation; the emergence of a thriving adtech industry; and increase in behavioral targeting to facilitate monetization of the Internet; and […]
Narratives of Feminine Heroism
Abstract: This essay considers the American heroine as portrayed in life and death on the pages of newspapers and magazines. Journalists use, and sometimes misuse, the term “hero” as a […]
Mad Men
Abstract: AMC’s Mad Men came under scrutiny for representing a particularly white New York in the 1950s, largely devoid of people of color. Some critics and fans were so flabergasted […]
United States–Development and Expansion of Public Relations
Abstract: Twentieth-century US public relations historiography has focused primarily on corporate public relations and agencies, incorporating a “great man” perspective and largely excluding women and minorities. This scholarship allows us […]
Native advertising: Deception or engagement
Abstract: Native advertising, or paid content designed to resemble the editorial content on the site on which it is published, comprises a rapidly growing segment of online advertising. While such […]
Hybrid News Practices
Abstract: Because “mainstream” and “alternative” journalism are treated too often in discussions of digital journalism as separate spheres, comparatively less has been written about the insufficiency of positing separate spheres, despite […]
Cultural Transduction and Intertextuality in Video Games
Abstract: In their chapter, the authors look at the ways in which three different videogames create a link to former products, be they television, film or music. This intertextuality, as […]
The Digital Patient
Abstract: This chapter reviews the past and current trends of one particularly intriguing aspect of virtual worlds—virtual representations commonly known as avatars—in the context of health behavior change. Despite the […]
Not Your Mother’s Video Game
Abstract: This essay analyzes the complicated role of motherhood in television commercials for video games, spanning several decades. Video game advertising, in particular, often features mother characters utilizing a kind […]