Cultural Transduction and Intertextuality in Video Games

Abstract: In their chapter, the authors look at the ways in which three different videogames create a link to former products, be they television, film or music. This intertextuality, as the process is known, tries to generate specific audiences for the game by drawing on their previous knowledge and culture. What becomes interesting is to see how this process fits into strategies developed by the game creators in order to ensure a given costumer base for their products, who relish on finding the Easter Eggs or intertextual traces.