article Archive
Pay to Play
Abstract: This article examines the often-overlooked industrial ecosystem of performer labor. A complex economy surrounds the work of “being an actor” in Los Angeles. In their quest to be cast […]
The Deceptiveness of sponsored news articles
Abstract: The present study contributes knowledge to the former areas by presenting the results of a between-subjects experiment (N = 343) that tested the effects of four disclosure characteristics (proximity, visual […]
Native advertising as a new public relations tactic
Using a pretest and posttest online experiment (N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude […]
Explicating the “Like” on Facebook brand pages: The effect of intensity of Facebook use
Abstract: This study examined the relationship between the number of overall ‘likes’ and friends’ ‘likes’ on Facebook brand pages in influencing consumers’ brand attitude, brand trust, brand involvement, and purchase […]
Brands, Friends, & Viral Advertising
Abstract: Advertisers worldwide are designing advertising with an eye toward viral activity particularly within social networking sites such as Facebook. Yet, little is known about the social processes at play when […]
Self-categorization in sport
Abstract: The “Linsanity” phenomenon attracted an increase in attention toward the National Basketball Association (NBA) for a short period of time. Drawing on self-categorization theory to elucidate current literature on team […]
When good athletes go badly
Abstract: This study investigated which decision (maintain vs. dismiss endorsement relationship)will represent the most positive impact on consumers with different levels of fan identification when the celebrity endorser is involved in […]
A Revisionist View of Journalist’s Privilege
Abstract: This Article reviews the papers of Justice Powell, housed at Washington & Lee University, as well as the papers of other Justices housed at the Library of Congress, to illuminate […]
Valence-based Homophily on Twitter
Abstract: This study integrates network and content analyses to examine valence-based homophily on Twitter or the tendency for individuals to interact with those expressing similar valence. During the 2012 federal […]
Congruity Effects and Moderating Influences in Nutrient-Claimed Food Advertising
Abstract: Guided by self- and functional-congruity theory, this experiment tested a model to determine (1) whether the effects of nutrient-claimed food advertisements are differentially predicted by self- and functional-congruities and (2) […]