Social Media Archive
Can Warning labels mitigate Effects of Advertising Message Claims in Celebrity-Endorsed Instagram-Based Electronic Cigarette Advertisements? Influence on Social Media Users’ E-Cigarette Attitudes and Behavioral Intentions
Abstract: Electronic cigarette brands are increasingly using social media to advertise their products. This study examined effects of advertising message claim type (reduced risk [“Healthier than regular cigarettes”], cessation [“Quit […]
Social Media and Crisis Communication
Yan Jin and Lucinda Austin Description: The second edition of this text integrates theory, research, and application to orient readers to the latest thinking about the role of social media […]
Covid-19 Misinformation Spread on Social Media: What, Who and to What Extent?
Itai Himelboim (December, 2021). Covid-19 Misinformation Spread on Social Media: What, Who and to What Extent? Presented at the Bucharest Security Conference Dialogues (via teleconference). Bucharest, Romania.
Following science on social media: The effects of humor and source likability
Abstract: Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor’s effectiveness for engaging people with science remains an open question. We report the results […]
Generating science buzz: An examination of multidimensional engagement with humorous scientific messages on Twitter and Instagram
Abstract: This study investigates the types of humor embedded in funny scientific posts on social media and their effects on engagement. We mapped the landscape of such posts on Twitter […]
Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy
A multi-method study (Study 1: Focus groups; Study 2: Survey; Study 3: Online experiment) will examine user-generated COVID-19 vaccine information in social media-based vlogs to (1) identify eWOM content attributes […]
Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil
Santosh Vijaykumar, Daniel Rogerson, Yan Jin, and Mariella Silva de Oliveira Costa. (forthcoming). “Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil.” Abstract: Online COVID-19 misinformation is […]
When Good People Make Fake News Go Viral: The Role of Anger in Fake News Sharing on Social Media
Abstract: Sharing fake news on social media has become a serious social issue. The aim of the current study was to investigate (a) how reading fake news might induce anger […]
Living at the speed of mobile: How users evaluate social media news posts on smartphones
Abstract: A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects (N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of […]
The roles and relationships of the Korean Embassy through a discourse analysis of its Facebook page
Abstract: This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and how the Embassy constructs its roles and […]