Social Media Archive
Generating science buzz: An examination of multidimensional engagement with humorous scientific messages on Twitter and Instagram
Abstract: This study investigates the types of humor embedded in funny scientific posts on social media and their effects on engagement. We mapped the landscape of such posts on Twitter […]
Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy
A multi-method study (Study 1: Focus groups; Study 2: Survey; Study 3: Online experiment) will examine user-generated COVID-19 vaccine information in social media-based vlogs to (1) identify eWOM content attributes […]
Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil
Santosh Vijaykumar, Daniel Rogerson, Yan Jin, and Mariella Silva de Oliveira Costa. (forthcoming). “Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil.” Abstract: Online COVID-19 misinformation is […]
When Good People Make Fake News Go Viral: The Role of Anger in Fake News Sharing on Social Media
Abstract: Sharing fake news on social media has become a serious social issue. The aim of the current study was to investigate (a) how reading fake news might induce anger […]
Living at the speed of mobile: How users evaluate social media news posts on smartphones
Abstract: A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects (N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of […]
The roles and relationships of the Korean Embassy through a discourse analysis of its Facebook page
Abstract: This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and how the Embassy constructs its roles and […]
Hashtags, Images, and Identity: An Interdisciplinary Qualitative Approach to Analyzing Transgender Latinas’ Use of Instagram
Abstract: Social media and media culture have significantly impacted how we understand ourselves, our communities, and our society. Marginalized groups have utilized social media as an effective outlet for self-expression […]
How Camera Perspective Contributes to Normative Judgments of Officers and Citizens in Police Use of Force Videos
Abstract: Social media provide the opportunity to create and maintain online and offline social relationships (Kuss & Griffiths, 2011, 2017), though they also provide opportunities to influence public discourse (Bennett, […]
Free Smiles are Worth a lot for Social Media Influencers: The Mediating Roles of Warmth, Competence, and Admiration
Abstract: This research examines how visual representation of social media influencers affects perceptions and attitudes toward influencers and their persuasive messages. Using the theoretical frameworks of the Stereotype Content Model […]
How attributes of humorous scientific messages predict engagement on Twitter and Instagram
Abstract: The use of humor is increasingly advocated as a means of enhancing the effectiveness and visibility of science messages on social media. However, the influence of humorous scientific content […]