Brand activism: the artificial and authentic future of social media and strategic communication

Lance Porter (2025). “Brand activism: the artificial and authentic future of social media and strategic communication,” in Bowen, S. and Erzikova, E. (Eds.) Handbook of Innovations in Strategic Communication: AI, Futurism and Directions (pp. 363-370). Northhampton: Edward Elgar Publishing.

Lance Porter

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