Social Media Archive

Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional and Behavioral Responses

Wenqing Zhao (PhD student), Xuerong Lu (PhD alum), Yan Jin, and Toni van der Meer. “Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional […]

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Youngjee Ko (PhD candidate), Hanyoung Kim (PhD alum), Youngji Seo (PhD alum), Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee (PhD student) & Ja Kyung Seo (PhD student) (2023). “The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among […]

Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies

Kim, Hanyoung (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, May). “Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies” […]