Public Relations Archive

Infrastructure, Integrity, and Influence: Organizational Ethics and Media Dynamics in the 2025 California Palisades Wildfires

Anyi Morfaw (Grady undergraduate student). “Infrastructure, Integrity, and Influence: Organizational Ethics and Media Dynamics in the 2025 California Palisades Wildfires.” Abstract: This study aims to uniquely highlight the management of a […]

Do You Know Your People? A Systematic Look into Employee Doubt Pertaining to Organizational READINESS for Culture and Environment Triggered Risks and Crises

River Gracey (Ph.D. student) and W. Timothy Coombs. “Do You Know Your People? A Systematic Look into Employee Doubt Pertaining to Organizational READINESS for Culture and Environment Triggered Risks and Crises.” Accepted […]

Measuring Organization-Issue Dynamics: Developing a Scale for Optimal Strategic Positioning in Public Relations Practice

Yan Jin and Ejae Lee. “Measuring Organization-Issue Dynamics: Developing a Scale for Optimal Strategic Positioning in Public Relations Practice.” Accepted for presentation at the International Public Relations Research Conference (IPRRC), March […]

Organizational Crisis Confidence Based on Ability and Perceived Integrity: A Framework for Development and Delineation of an Overlooked Aspect of Crisis Communication

W. Timothy Coombs, Sungsu Kim (PhD Alum), and Yan Jin. (2025). “Organizational Crisis Confidence Based on Ability and Perceived Integrity: A Framework for Development and Delineation of an Overlooked Aspect […]

Social Identity Signaling in Public Relations: Job Pursuit Intention among Students with Marginalized Racial and Ethnic Identities and Queer Identities

Solyee Kim (Forthcoming). “Social Identity Signaling in Public Relations: Job Pursuit Intention among Students with Marginalized Racial and Ethnic Identities and Queer Identities,” Journal of Public Relations Research. Special Issue on DEI