Do You Know Your People? A Systematic Look into Employee Doubt Pertaining to Organizational READINESS for Culture and Environment Triggered Risks and Crises

Do You Know Your People? A Systematic Look into Employee Doubt Pertaining to Organizational READINESS for Culture and Environment Triggered Risks and Crises

River Gracey (Ph.D. student) and W. Timothy Coombs. “Do You Know Your People? A Systematic Look into Employee Doubt Pertaining to Organizational READINESS for Culture and Environment Triggered Risks and Crises.” Accepted for presentation at the International Public Relations Research Conference (IPRRC), March 5-7, 2026, Orlando, FL. Abstract: As the first empirical exploration of the new Employee Doubt framework, this study conducts in-depth interviews among executives to explore the intricate relationship between C-suite public relations practitioners, internal stakeholders, and the management of high-stakes organizational risks and crises, delving into their professional experiences, motivations, and the dilemmas they face concerning internal stakeholders, specifically evaluating how they assess and navigate the fluctuating levels of confidence and doubt among their employees.

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