Health Communication Archive
Understanding Users’ Intention to Adopt AI Nutrition Chatbots: Insights from UTAUT2
Mao, L., Lu, P., & Mengqi (Maggie) Liao. “Understanding Users’ Intention to Adopt AI Nutrition Chatbots: Insights from UTAUT2,”paper to be presented at the 76th annual ICA conference, June 2026 in Cape […]
Conversations Across Time: The Persuasiveness of Conversing with AI-Powered Future-Self Simulations in Reducing Sugar-Sweetened Beverages
Mengqi (Maggie) Liao, Kim, H., & Hye-Jin Yoon. “Conversations Across Time: The Persuasiveness of Conversing with AI-Powered Future-Self Simulations in Reducing Sugar-Sweetened Beverages,” paper to be presented at the 76th annual conference of the […]
Beyond the screen: The role of tracking levels, age, and issue relevance in immersive health media effectiveness
Lee, J-Y., Lee, Joomi(former Grady Postdoctoral Research Associate), Sun Joo (Grace) Ahn, & Walter, N. (in press). “Beyond the screen: The role of tracking levels, age, and issue relevance in immersive […]
Understanding Influenza Vaccination Attitudes and Behaviors: An Assessment of Health Decision-making Preferences
K-A. M. Anderson, Glen J. Nowak, Michael A. Cacciatore, P. Rohani, and J.M. Drake (accepted for publication), “Understanding Influenza Vaccination Attitudes and Behaviors: An Assessment of Health Decision-making Preferences,” Vaccine. […]
Using Theory to Better Craft Health Communications
Glen Nowak and Daniela DeLuca, “Using Theory to Better Craft Health Communications,” pre-conference workshop at annual Society for Health Communications’ Summit, Austin, TX, June 12.
How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights for Managing an Ongoing Pandemic
Sungsu Kim (PhD alum), Sung In Choi (PhD candidate), Chiara Valentini, Mark Badham, and Yan Jin. (forthcoming). “How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights […]
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? Exploring the role of humor, STD information, and knowledge
Abstract: In this research, we seek to provide effective message strategies to communicate stigma associated health issues such as the human papillomavirus (HPV), by exploring the roles of humor, STD […]
Bridging the Fear and Hope: A Smartphone Eye-Tracking Examination of the Effects of Hope in Fear-based Health Messages
Abstract: This study used a smartphone eye-tracking approach to examine understudied areas in health communication – hope in fear appeal – when people are exposed to differential emotional shifts with fear […]
Toward an integrated model of healthy food choice: Examining the moderated mediation effects via online search for nutrition information
Abstract: When numerous reasons behind the obesity problem, such as eating junk food, consuming too many calories, sedentary lifestyle, and other individual-centric causes may not be easily erased, several factors were […]
The Persuasive Effects of Narrative PSAs on COVID-19 Vaccination Intention: The Mediating Role of Empathy and Psychological Reactance
Abstract: Successful COVID-19 vaccine promotion for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages. The current study examined the relative effects of narrative […]