Health Communication Archive
Using Theory to Better Craft Health Communications
Glen Nowak and Daniela DeLuca, “Using Theory to Better Craft Health Communications,” pre-conference workshop at annual Society for Health Communications’ Summit, Austin, TX, June 12.
How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights for Managing an Ongoing Pandemic
Sungsu Kim (PhD alum), Sung In Choi (PhD candidate), Chiara Valentini, Mark Badham, and Yan Jin. (forthcoming). “How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights […]
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? Exploring the role of humor, STD information, and knowledge
Abstract: In this research, we seek to provide effective message strategies to communicate stigma associated health issues such as the human papillomavirus (HPV), by exploring the roles of humor, STD […]
Bridging the Fear and Hope: A Smartphone Eye-Tracking Examination of the Effects of Hope in Fear-based Health Messages
Abstract: This study used a smartphone eye-tracking approach to examine understudied areas in health communication – hope in fear appeal – when people are exposed to differential emotional shifts with fear […]
Toward an integrated model of healthy food choice: Examining the moderated mediation effects via online search for nutrition information
Abstract: When numerous reasons behind the obesity problem, such as eating junk food, consuming too many calories, sedentary lifestyle, and other individual-centric causes may not be easily erased, several factors were […]
The Persuasive Effects of Narrative PSAs on COVID-19 Vaccination Intention: The Mediating Role of Empathy and Psychological Reactance
Abstract: Successful COVID-19 vaccine promotion for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages. The current study examined the relative effects of narrative […]
Factors that Impact COVID-19 Conspirational Beliefs and Health-Related Behaviors
Abstract: To further investigate the role of conspirational beliefs on health-related behaviors during a health pandemic such as COVID-19, we conducted an online survey among U.S. adults (N = 798) […]
Think Before You Share: Beliefs and Emotions that Shaped COVID-19 (Mis)information Vetting and Sharing Intentions among WhatsApp Users in the United Kingdom
Abstract: This study examined how individuals’ emotional and cognitive responses to different shades of truth embedded in health crisis (mis)information (i.e., full falsity vs. partial falsity vs. full truth) might […]
Image framing, emoticons, and sharing intention for health-related posts on Facebook
Abstract: In response to calls for greater integration of research on the effects of visual images in the emotional and cognitive processing of health-related posts on Facebook, this study examined […]
Grant Proposal Submitted
Title: Finding Ways to Prevent Salmonella Infections involving Birds and People: An Exploratory Assessment of Behavior, Microbiology, and Climactic Factors Proposal submitted in response to 2021 UGA Presidential Interdisciplinary Seed Grant […]