environmental messages Archive
S. Watson Dunn Memorial Fund Grant
Jiwon Kim (Ph.D. student), Joowon Lee (M.A. student) and Daniella Greiffo (Ph.D. student) have received the S. Watson Dunn Memorial Fund Grant ($500) at 2026 American Academy of Advertising for their research titled “Competing for a […]
Weather the Storm
Sun Joo (Grace) Ahn. Immersive virtual reality experience: “Weather the Storm.” https://www.ugavr.com/weatherthestorm Overview: Weather the Storm is an immersive virtual reality experience designed to help coastal residents understand the true […]
The role of firm’s commitment to the environment in green advertising for the sustainable markets
Abstract: We investigated factors influencing consumers’ evaluations of ads for sustainable luxury products and found that their attitudes were subject to two types of environmental messages: depictions of firms’ own […]