Consumer behavior Archive
Role Incongruity and Information Accuracy in AI-Mediated Communication: An Integrated Approach to AI Evaluation and Perception of Gender Stereotype
Jiwon Kim (Ph.D. student) and Glenna Read, “Role Incongruity and Information Accuracy in AI-Mediated Communication: An Integrated Approach to AI Evaluation and Perception of Gender Stereotype,” paper accepted to the International Communication […]
Watching Other People Work: Documenting and Streaming Labor on TikTok LIVE
Celeste Oon and Jessica Maddox, “Watching Other People Work: Documenting and Streaming Labor on TikTok LIVE.” Paper accepted to the 2026 Society for Cinema and Media Studies annual conference, Chicago, […]
A Multimodal Biometric Examination of AIDA Model in Video Advertising Processing
Jooyoung Kim, Jiwon Kim (Ph.D. student), Sung-Phil Kim, Minjo Choi, and Seungjie Lee, “A Multimodal Biometric Examination of AIDA Model in Video Advertising Processing,” Accepted for presentation at the 2026 […]
Disclosing Incentives in Online Reviews: Effects on Perceived Sincerity, Self-Serving Motives, and Consumer Intentions
Wang, B. and Ben Libon (Ph.D. student), “Disclosing Incentives in Online Reviews: Effects on Perceived Sincerity, Self-Serving Motives, and Consumer Intentions,” paper accepted for presentation at the American Academy of […]
Fighting Anti-Vaccine Memes with Memes: Individual’s Past Disease Experience Effects
Hye Jin Yoon, Kim, H. (Grady PhD alum), Seo, J. K. (Grady PhD alum), Han, J.-Y., Ko, Y. (Grady PhD alum), & Seo, Y. (Grady PhD alum), “Fighting Anti-Vaccine Memes […]
Cultivating interest in science through humor: Mirth as a leveler of gaps in science engagement
Michael A. Cacciatore, Yeo, S. K., Becker, A. B., & Anderson, A. A. (2023, May). “Cultivating interest in science through humor: Mirth as a leveler of gaps in science engagement,” […]
Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts
Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun (PhD alum), and Jinho Joo (forthcoming), “Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in […]
How Disclosure Source and Content-Publication Fit Impact Consumers’ Recognition and Evaluation of Native E-Cigarette Public Service Announcements
Abstract: Given the increasing amount of public and government related attention devoted to issues surrounding e-cigarette use, the current study examined how disclosure source and content-publication fit in an ENDS […]
Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon
Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]
Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos
Abstract: Trust is a significant factor in electronic word-of-mouth (eWOM) effects. Consumers often need to form judgments about others using heuristic cues when they cannot rely on previous cumulative experiences with […]