Artificial Intellegence Archive
Deceptively similar: Understanding the role of ethnic affinity targeting in Gen-AI-created political advertising
Mengqi (Maggie) Liao and Joshua Cloudy, “Deceptively similar: Understanding the role of ethnic affinity targeting in Gen-AI-created political advertising.” Paper to be presented at the annual conference of the American […]
Does transparency matter when an AI system meets performance expectations? An experiment with an online dating site
Sun, Y., Mengqi (Maggie) Liao, Sundar, S. S., & Walther, J. B. (2026). “Does transparency matter when an AI system meets performance expectations? An experiment with an online dating site.” […]
Advertising in the Age of Agentic AI: Call for Research (editorial)
Jooyoung Kim (2025). “Advertising in the Age of Agentic AI: Call for Research (editorial),” Journal of Interactive Advertising, 25(3), 215–221. https://doi.org/10.1080/15252019.2025.2557107 Abstract: Agentic artificial intelligence (AI) is rapidly transforming the advertising process […]
Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial Intelligence
Benjamin Han received a $10,000 grant for his project “Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial Intelligence” from the Carsey-Wolf Center (CWC) […]
A Simulation Exercise on Tackling AI-triggered Crisis
Ruoyu Sun, Yan Jin & Wenqing Zhao (Ph. Student) (Accepted). “A Simulation Exercise on Tackling AI-triggered Crisis.” Journal of Public Relations Education. Abstract: The rise of Generative Artificial Intelligence (GenAI) introduces […]
How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy
Jeon, Y. A., Ryoo, Y., Lee, S., & Hye Jin Yoon (2025). “How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy.” Journal of […]
Human Detection of AI-Generated Consumer Reviews: An Eye-tracking Study
Sohyun Park (Ph.D. Student), Bartosz Wojdynski, Moses U. Okocha (Ph.D. Student), and Jiwon Kim (Ph.D. Student). “Human Detection of AI-Generated Consumer Reviews: An Eye-tracking Study,” paper presented at the 2025 AEJMC […]
Human-Centered Artificial Intelligence: The Effects of Explanation and User Feedback on Justice Perceptions Toward AI Systems
Chuan, C. H., Ruoyu Sun, andTian, S. (2025, August). “Human-Centered Artificial Intelligence: The Effects of Explanation and User Feedback on Justice Perceptions Toward AI Systems,” paper presented at the Association for Education in Journalism and […]
Collaborating with AI: The Next Frontier of Crisis Communication
Elise Karinshak (UGA undergraduate alum), Wenqing Zhao (Ph.D. student), Philippe Borremans, and Yan Jin (2025). “Collaborating with AI: The Next Frontier of Crisis Communication.” In AI and Strategic Communication (Eds. Y. Cheng […]