Artificial Intellegence Archive
The Virtual Influencer Thinks of Its Existence, Therefore It Is: The Interaction of Ontological Narratives, AI Autonomy Cue, and Pre-existing Attitudes
Jiwon Kim (Ph.D student), Joowon Lee (M.A. student), Hanyoung Kim (Ph.D. Alum), Jeong-Yeob Han, and Ja Kyung Seo (Ph.D. Alum), “The Virtual Influencer Thinks of Its Existence, Therefore It Is: […]
Asthma Trigger Reduction Immersive Experience (ATRIE)
Sun Joo (Grace) Ahn, PI : “Asthma Trigger Reduction Immersive Experience (ATRIE)” Subaward from the National Institute of Environmental Health Sciences, for $16,632.
Virtual Risks and Hero Projects: Activating Transformative Community Actions for Climate Resilience Against Extreme Weather Events through Extended Reality and Artificial Intelligence
Sun Joo (Grace) Ahn, PI: “Virtual Risks and Hero Projects: Activating Transformative Community Actions for Climate Resilience Against Extreme Weather Events through Extended Reality and Artificial Intelligence,” Department of Commerce, […]
Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI Overviews
Maggie Liao, Yuan Sun, and Nathaniel Evans, “Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI Overviews”. Paper Accepted to the American […]
Deceptively similar: Understanding the role of ethnic affinity targeting in Gen-AI-created political advertising
Mengqi (Maggie) Liao and Joshua Cloudy, “Deceptively similar: Understanding the role of ethnic affinity targeting in Gen-AI-created political advertising.” Paper to be presented at the annual conference of the American […]
Does transparency matter when an AI system meets performance expectations? An experiment with an online dating site
Sun, Y., Mengqi (Maggie) Liao, Sundar, S. S., & Walther, J. B. (2026). “Does transparency matter when an AI system meets performance expectations? An experiment with an online dating site.” […]
Advertising in the Age of Agentic AI: Call for Research (editorial)
Jooyoung Kim (2025). “Advertising in the Age of Agentic AI: Call for Research (editorial),” Journal of Interactive Advertising, 25(3), 215–221. https://doi.org/10.1080/15252019.2025.2557107 Abstract: Agentic artificial intelligence (AI) is rapidly transforming the advertising process […]
Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial Intelligence
Benjamin Han received a $10,000 grant for his project “Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial Intelligence” from the Carsey-Wolf Center (CWC) […]
A Simulation Exercise on Tackling AI-triggered Crisis
Ruoyu Sun, Yan Jin & Wenqing Zhao (Ph. Student) (Accepted). “A Simulation Exercise on Tackling AI-triggered Crisis.” Journal of Public Relations Education. Abstract: The rise of Generative Artificial Intelligence (GenAI) introduces […]
How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy
Jeon, Y. A., Ryoo, Y., Lee, S., & Hye Jin Yoon (2025). “How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy.” Journal of […]