Artificial Intellegence Archive
Companions, Faces, and Creative Content in the Age of AI Advertising
Hye Jin Yoon was on an online panel titled “Companions, Faces, and Creative Content in the Age of AI Advertising,” hosted by the Journal of Advertising Research.
Media in the Age of AI: Reimagining Trust, Business, and Audience Connectivity
Jooyoung Kim organized and moderated a session titled “Media in the Age of AI: Reimagining Trust, Business, and Audience Connectivity” at the Asian Leadership Conference (ALC), a global forum hosted […]
AI and Advertising: A New Era of Connection
Jooyoung Kim presented an invited talk titled “AI and Advertising: A New Era of Connection” at the Asian Leadership Conference (ALC), a global forum hosted by The Chosun Ilbo, in […]
Navigating AI in Advertising Research – From Ideation to Publication
Jooyoung Kim served as Pre-conference Co-Chair for the session “Navigating AI in Advertising Research – From Ideation to Publication,” alongside co-chairs Colin Campbell (Editor-in-Chief of Journal of Advertising Research), Ray Taylor […]
Connection Structures of Consumer Reviews and Decision-Making: The Integrated Value of Numerical Metrics and Qualitative Content
Jooyoung Kim. “Connection Structures of Consumer Reviews and Decision-Making: The Integrated Value of Numerical Metrics and Qualitative Content.” Presentation at the Korean Association of Advertising and Public Relations Conference. Presented […]
One bad algorithm, all bad algorithms? Examining public responses to AI-managed CSR practices following AI-driven crises
Wu, L., Zifei Fay Chen, & Tao, W. (2026, June). “One bad algorithm, all bad algorithms? Examining public responses to AI-managed CSR practices following AI-driven crises.” Paper presented at the […]
Exploring AI-Generated Review Summaries (AIGS) in E-Commerce: The Impact of AI Disclosure Language and Review Framing on Consumer Perceptions
Daniella Greiffo, Bartosz Wojdynski, Sohyun Park, Jiwon Kim, Sanghyeon Jeon. “Exploring AI-Generated Review Summaries (AIGS) in E-Commerce: The Impact of AI Disclosure Language and Review Framing on Consumer Perceptions.” to […]
Organizational GenAI Culture:Catalysts and Constraints for Crisis READINESS
Brittany N. Shivers (PhD alum), Lauren Flaker (PhD student), Kaia Kirkpatrick (undergraduate student), Anna Rachwalski (undergraduate alum), Yijing Wang, Yan Jin, Anca Anton, Silvia Ravazzani, Toni van der Meer, and […]
Communicating Sustainable GenAI: Employee Perceptions of Generative AI’s Environmental Impact in New Zealand’s Communication and Media Industry
“Communicating Sustainable GenAI: Employee Perceptions of Generative AI’s Environmental Impact in New Zealand’s Communication and Media Industry.” Funded by the Waikato Management School, University of Waikato, WMS Contestable Research Fund, 2026–2027 […]
When Flattery Backfires: Flattery, Perceived Fit, and Brand Evaluation
Sun, Y., Mengqi (Maggie) Liao, & Yang, J. (2026, August). “When Flattery Backfires: Flattery, Perceived Fit, and Brand Evaluation,” paper to be presented at the 109th annual conference of the […]