Advertising Archive
Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising
Wenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, J., Alexander Pfeuffer, Dens, N., Soulez, S. (2023). Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising. Abstract: Recruiters are faced with the […]
Linking Blockchain Technology and Digital Advertising: How Blockchain Technology Can Enhance Digital Advertising to Be More Effective, Efficient, and Trustworthy
Jooyoung Kim, Kyu Hyung Lee, Jaemin Kim (Ph.D. student) (2023), “Linking Blockchain Technology and Digital Advertising: How Blockchain Technology Can Enhance Digital Advertising to Be More Effective, Efficient, and Trustworthy,” […]
Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions
Joe Phua, Nathaniel J. Evans, Youngjee Ko (Ph.D. candidate), and Janice Lee (Ph.D. candidate) (Forthcoming) “Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure […]
Integrating network clustering analysis and computational methods to understand communication with and about brands: opportunities and challenges
Itai Himelboim, Araujo, T., & Maslowska, E. (Accepted). Integrating network clustering analysis and computational methods to understand communication with and about brands: opportunities and challenges. Journal of Advertising. Abstract: Brand-related content […]
Social Network approach to Social Media Influencers on Instagram: The Strength of being a Nano Influencer
Itai Himelboim & Golan, G. (2022). Social Network approach to Social Media Influencers on Instagram: The Strength of being a Nano Influencer. Journal of Interactive Advertising, 23(1), 1-13. Abstract: Emerging literature […]
he Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The Mediating Role of Psychological Reactance
Hahm, Jung Min (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, March). “The Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The […]
The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising
Hye Jin Yoon, Yoon Joo Lee, Jinho Joo, and Youngjee Ko (Ph.D. candidate), “The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising,” has been accepted for presentation […]
This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising
Glenna L. Read, Zhao, W. (PhD student), Choi, S. (PhD student), Hudson, S. (undergraduate student), Wen, T. “This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising,” […]
I laugh at your pain: Effects of violation of social norms and affect on evaluation of ads that are both humorous and violent
Alexandra Frank (Ph.D. student), Glenna Read, Geoff L.Duncan (PhD student), Weinberger, M. G., & Gulas, C. S. (to be presented 2023). “I laugh at your pain: Effects of violation of […]