ADPR Archive
Navigating AI in Advertising Research – From Ideation to Publication
Jooyoung Kim served as Pre-conference Co-Chair for the session “Navigating AI in Advertising Research – From Ideation to Publication,” alongside co-chairs Colin Campbell (Editor-in-Chief of Journal of Advertising Research), Ray Taylor […]
Understanding the Affective Experience of Dissonance in Disinformation Correction: Effects of Source Discreditation, Meme Format, and Prior Issue Attitudes
Yan Huang, Hye Jin Yoon, and Haoyue Xiang (PhD Student), “Understanding the Affective Experience of Dissonance in Disinformation Correction: Effects of Source Discreditation, Meme Format, and Prior Issue Attitudes,” Presented at the […]
Mental Health and Social Capital: How Influencers Use Mental Health Topics to Promote Products and Drive Engagement
Itai Himelboim, Golan, G., Kogan, S. & Oshri, A. “Mental Health and Social Capital: How Influencers Use Mental Health Topics to Promote Products and Drive Engagement.” Accepted for presentation at the International […]
The Importance of Being an Abstract: A Systematic Analysis of Theories in Advertising Abstracts
Itai Himelboim, Stafford, M.R., Walter, D. & Ophir, Y. “The Importance of Being an Abstract: A Systematic Analysis of Theories in Advertising Abstracts.” Accepted for presentation at the International Conference […]
Connection Dynamics Behind the Rise of the K-Food Wave
Jooyoung Kim. “Connection Dynamics Behind the Rise of the K-Food Wave.” Presentation at the Society for Food Marketing and Retailing (SFMR) Conference, Bryant University, Smithfield, Rhode Island, February 27–28, 2026.Abstract: […]
A Multimodal Biometric Examination of AIDA Model in Video Advertising Processing
Jooyoung Kim, Jiwon Kim (Grady PhD Student), Sung-Phil Kim, Minjo Choi, and Seungjie Lee. “A Multimodal Biometric Examination of AIDA Model in Video Advertising Processing.” Paper presented at the American […]
Connection Structures of Consumer Reviews and Decision-Making: The Integrated Value of Numerical Metrics and Qualitative Content
Jooyoung Kim. “Connection Structures of Consumer Reviews and Decision-Making: The Integrated Value of Numerical Metrics and Qualitative Content.” Presentation at the Korean Association of Advertising and Public Relations Conference. Presented […]
Connectism: A New Advertising Paradigm in the Age of Connection
Jooyoung Kim. “Connectism: A New Advertising Paradigm in the Age of Connection.” Presentation at the Korean Association of Advertising and Public Relations Conference. Presented in Mokpo, South Korea, on May […]
One bad algorithm, all bad algorithms? Examining public responses to AI-managed CSR practices following AI-driven crises
Wu, L., Zifei Fay Chen, & Tao, W. (2026, June). “One bad algorithm, all bad algorithms? Examining public responses to AI-managed CSR practices following AI-driven crises.” Paper presented at the […]
Psychological Safety and READINESS: A Conceptual Integration
Sara Conti, Silvia Ravazzani, Alessandra Mazzei, Yan Jin, Yijing Wang, and Sungsu Kim (PhD alum). “Psychological Safety and READINESS: A Conceptual Integration.” Presentation at the European Public Relations Education and […]