Mental Health and Social Capital: How Influencers Use Mental Health Topics to Promote Products and Drive Engagement
Mental Health and Social Capital: How Influencers Use Mental Health Topics to Promote Products and Drive Engagement
Itai Himelboim, Golan, G., Kogan, S. & Oshri, A. “Mental Health and Social Capital: How Influencers Use Mental Health Topics to Promote Products and Drive Engagement.” Accepted for presentation at the International Conference on Research in Advertising. Barcelona, Spain, June 25–27, 2026.
Related Research
-
Interventions that Matter: Researcher-Practitioner Partnership in Intimate Partner Prevention in Immigrant CommunitiesJeong-Yeob Han, “Interventions that Matter: Researcher-Practitioner Partnership in Intimate Partner Prevention in Immigrant Communities,” presentation to U.S. Department of Justice Office on Violence Against Women (OVW) Learning Hour, May 20, […]
-
Ready for the Dark Side of the Moon: Towards a Human-AI-collaborated ‘Triple-Check’ Crisis Information Governance ModelYan Jin (invited speaker). “Ready for the Dark Side of the Moon: Towards a Human-AI-collaborated ‘Triple-Check’ Crisis Information Governance Model.” Rotterdam School of Management Seminar: “AI and Crisis Management: Human […]