ADPR Archive

Hye Jin Yoon, “Humor Marketing in the Digital Era,” Invited online lecture in Digital Marketing and Innovation in the Department of Economics, Management, and Quantitative Methods, The University of Milan, […]

Hoon Lee 1, Hyeonwoo Kim, and Jiyoung Yeon (Grady Ph.D. Student), “Partisan YouTube use and evaluation of knowledge in Korea and the United States: a fresh perspective via the Dunning–Kruger effect,” […]

Frieberger, N., Lynch, T. L., Glenna L. Read, Blouin, A. M. (forthcoming). “(Men)tal Health: Perceptions of Depression in Men and Women.” (Men)tal Health: Perceptions of Depression in Men and Women. […]

Benjamin M. Han, “Netflix Korea and Platform Creativity,” International Journal of Communication 17, 6934-6951. Abstract:  This article examines how creativity is regarded as a significant corporate asset to Netflix’s rise as a […]

Yan Jin (in press).“The Quest for Crisis Management Keystone: Reflections on the Future of Risk, Crisis and Disaster Research and Practice,” in European Public Relations Education and Research Association (EUPRERA) […]

Glen Nowak was invited to become a member of newly formed national Glen Nowak was invited to become a member of newly formed national Council for Quality Health Communication, which […]

Wenqing Zhao, Ph.D. student, was selected for the UGA Center for Teaching and Learning’s 2024 Future Faculty Fellows program. The year-long Future Faculty Fellow program provides opportunities to work with […]

Juan Meng received the 2023 Institute for Public Relations (IPR) Pathfinder Award for her significant and sustained contributions to the field of public relations through research, education, and leadership. Meng […]

Jongwha Kim (Grady MA student) and Changjun Lee, “The Return of the King: The Importance of Killer Content in a Competitive OTT Market,” Journal of Theoretical and Applied Electronic Commerce […]