Evans
Dr. Nathaniel J. Evans
About: Nathaniel Evans is an Associate Professor of Advertising in the Department of Advertising and Public Relations at University of Georgia. His research framework can be applied to regulatory and policy related topics in advertising, marketing, communication and health.
Education
Ph.D., Communication and Information, University of Tennessee
M.S., Communication and Information/ Advertising, University of Tennessee
B.A., Psychology, Eckerd College
Research Interests and Activities
Dr. Evans’ primary area of research extends traditional persuasion and information processing theories, applying them to consumer processing, understanding, and evaluation of non-traditional, interactive, and covert advertising. Dr. Evans is particularly interested in the theoretical, managerial, and regulatory implications relating to consumers’ exposure to and use of non-traditional advertising such as native advertising, influencer advertising, advergames, and other covert or blurred advertising content. His work has been published in Journal of Advertising, International Journal of Advertising, Journal of Advertising Research, Journal of Interactive Marketing, Journal of Current Issues and Research in Advertising, Journal of Interactive Advertising, Journal of Consumer Affairs, and more. He serves on the editorial boards of multiple leading journals and has been an Associate Editor at the Journal of Advertising since 2021.
Teaching Specialties
Dr. Evans ‘teaching interests include, at graduate and undergraduate levels, principles of advertising, advertising management, advertising and society, and quantitative research methods.
Experience
Prior to working in academia, Dr. Evans worked in the psychological and mental health fields. In addition to teaching and researching at UGA, he also has experience as a consultant conducting research for law firms.
Selected Research
Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?
Measuring Sponsorship Transparency in the Age of Native Advertising
Exploring The Impact Of The US Measles Outbreak On Parental Awareness Of And Support For Vaccination
Awards and Fellowships
- International Journal of Advertising Best Reviewer Award, 2022
- Department of Advertising and Public Relations: Advertising Teacher of the Year, 2019-202
- Journal of Interactive Advertising Best Article Award, 2018
- Journal of Advertising Best Article Finalist, 2016
- Journal of Current Issues and Research in Advertising Best Article Finalist, 2016
- American Academy of Advertising Top Conference Paper Award, 2016
- American Academy of Advertising Research Fellowship Award, 2015
- Journal of Interactive Advertising Best Article Award, 2015
- American Academy of Advertising Doctoral Dissertation Award, 2013
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Leveraging Influencers to Increase HPV Vaccination Intention: The Impact of Message Framing and Health Regulatory Fit Using Repeated Measures
Nathaniel Evans, Grace Adams (current Grady Phd Student), and Hyoyeun Jun (former Grady PhD) (Forthcoming), “Leveraging Influencers to Increase HPV Vaccination Intention: The Impact of Message Framing and Health Regulatory Fit […]
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How Skinfluencers Can Impact Black Consumers’ Attitudes and Intentions Towards Sunscreen Use: The Role of Message Appeal, Health Beliefs, and Health Regulatory Focus
Nathaniel Evans, Rhoda Olaleye (former Ph.D. student) and Michael Cacciatore, “How Skinfluencers Can Impact Black Consumers’ Attitudes and Intentions Towards Sunscreen Use: The Role of Message Appeal, Health Beliefs, and […]
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How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
Nathaniel Evans and Delia Balaban presented their forthcoming published article in the Journal of Advertising Research titled, “How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues […]