How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
Nathaniel Evans and Delia Balaban presented their forthcoming published article in the Journal of Advertising Research titled, “How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention,” for the ARF Insights studio “Do I Have Your Attention? Banner Blindness Tactics, Roadblock Ads, and Influencer Cues, November 3, 2022.
Related Research
-
Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial IntelligenceBenjamin Han received a $10,000 grant for his project “Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial Intelligence” from the Carsey-Wolf Center (CWC) […]
-
Thinking Out Loud about Telenovelas/ Pensando en voz alta sobre las telenovelasCarolina Acosta-Alzuru (2025, May) was an invited participant on “Thinking Out Loud about Telenovelas/ Pensando en voz alta sobre las telenovelas,” Scholars Convening: Telenovela. Americas Society/Council of the Americas. New York, NY. The […]