How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention

Nathaniel Evans and Delia Balaban presented their forthcoming published article in the Journal of Advertising Research titled, “How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention,” for the ARF Insights studio “Do I Have Your Attention? Banner Blindness Tactics, Roadblock Ads, and Influencer Cues, November 3, 2022.

Nathaniel J. Evans