Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements
Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements
P. Pan, M. Bhandari, & Juan Meng.(accepted, 2022). Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements. Health Education Journal, forthcoming, OnlineFirst: https://doi.org/10.1177/00178969221132210
Abstract: This study aimed to examine how consumers’ attitudes towards health and nutrition-related (HNR) claims in food advertisements affected their healthy food choice (HFC) and how online searching for nutrition information (OSNI) about food products mediated the impact of obesity knowledge on HFC. An online survey was conducted using Amazon Mechanical Turk. A total of 897 participants were recruited, with 484 women and 380 men. A moderated mediation analysis using PROCESS was conducted. OSNI was found to mediate the impact of obesity knowledge on HFC. The extent to which consumers’ obesity knowledge influenced their HFC depended on consumers’ attitudes towards HNR claims in food advertisements. The direct effect of consumers’ obesity knowledge on their HFC was moderated by their attitudes towards HNR claims in food advertisements.
Related Research
-
Effects of narratives and parasocial interaction on consumer behavioral intentionsDavid Clementson & Beatty, M. J. (in press). “Effects of narratives and parasocial interaction on consumer behavioral intentions.” Communication Research Reports. https://doi.org/10.1080/08824096.2023.2225852 Abstract: Drawing upon parasocial interaction theory, this paper […]
-
Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement AdvertisingWenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]