Social Media and Crisis Communication
Social Media and Crisis Communication
Yan Jin and Lucinda Austin
Description: The second edition of this text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. This edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. This book is written for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Related Research
-
Visual matters: Connecting aesthetic appeal and production quality of photos, infographics and data visualization to credibility of social media postsSalman Khawar, Yingdan Lu, Yilang Peng, Jiyoung Yeon (Ph.D. student) & Cuihua Shen. (2026). “Visual matters: Connecting aesthetic appeal and production quality of photos, infographics and data visualzation to credibility of social […]
-
“Identifying Ingredients That Make Mental Health Focused Short Videos Engaging: A Content Analysis of Source Type, Content Strategy, and Production FeaturesYen-I Lee (PhD Alum), Louise Ying-Chia Hsu, Di Mu, and Yan Jin. (Forthcoming). “Identifying Ingredients That Make Mental Health Focused Short Videos Engaging: A Content Analysis of Source Type, Content […]