Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising

Hatfield, Haley (former Grady PhD student) & Sun Joo (Grace) Ahn (in press). “Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising,” in Rodgers, S. & Thorson, E. (Eds.), Digital Advertising Theory (4th ed). Routledge.

Sun Joo (Grace) Ahn

Related Research

Weather the Storm
Sun Joo (Grace) Ahn. Immersive virtual reality experience: “Weather the Storm.” https://www.ugavr.com/weatherthestorm Overview: Weather the Storm is an immersive virtual reality experience designed to help coastal residents understand the true […]

Learn More Learn More about Weather the Storm
Targeted brain rehabilitation: Development, feasibility, and usability of a novel virtual reality system for phantom limb pain management and amputee rehabilitation
Serbin, R. P., Frix, J. T., Bowmar, E., Johnsen, K., Siebert, M., Sun Joo (Grace) Ahn, Loeffler, B. J., & Gaston, R. G. (2025). “Targeted brain rehabilitation: Development, feasibility, and […]

Learn More Learn More about Targeted brain rehabilitation: Development, feasibility, and usability of a novel virtual reality system for phantom limb pain management and amputee rehabilitation