How does a chatbot with an experiential mind persuade people? The mediating roles of emotions and cognitive absorption
How does a chatbot with an experiential mind persuade people? The mediating roles of emotions and cognitive absorption
Ja Kyung Seo (Ph.D. Candidate) and Hye Jin Yoon received the 2024 HSAD Global Research Award from the Korean Advertising Society for the paper titled “How does a chatbot with an experiential mind persuade people? The mediating roles of emotions and cognitive absorption.”
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