Ahn, Sun Joo (Grace) (2016, October 27). Invited lecture to the Mary Junck Research Colloquium Series. University of North Carolina-Chapel Hill, School of Media and Journalism.
Title: Virtual Risks that Change Physical Behaviors: Using Immersive Virtual Environments to Promote Risk Perceptions and Preventive Behaviors
Abstract: Risk perception stands at the core of many health and environmental behavior theories because of its strong correlation to behavior change. However, individuals are motivated to place psychological distances between themselves and a health or environment threat, considering themselves less susceptible than others. This presentation discusses the efficacy of immersive virtual environments (IVEs), popularly known as “virtual reality,” as high impact risk communication channels to influence or change risk perceptions and, in turn, promote the adoption of preventive behaviors. Work-in-progress studies on 1) using IVEs to promote safe sun behavior and 2) applying IVEs to frame different risk-relevant messages as embodied experiences will be presented.
**About the Junck Colloquium:
The Mary Junck Research Colloquium Series was formally established in 2007 to nurture an intellectually vibrant climate with both interdisciplinary and multidisciplinary shades, by scheduling scholarly presentations on diverse topics.
Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]
Bartosz WojdynskiCamila EspinaKate KeibJennifer MalsonHyejin BangYen-I Lee
Image and framing effects on perceptions of self-efficacy and body satisfaction
Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: […]